Background

Austin City Gift Baskets is a company based in Austin, Texas, that specializes in creating and selling gift baskets. As part of their service, they include a personalized greeting card with each gift basket, adding a thoughtful touch to the customer experience.

Challenges

Austin City Gift Baskets'es process for creating and printing custom greeting cards was manual and time-consuming. The staff had to copy and paste customer-provided text from their BigCommerce e-commerce platform into a Microsoft Word template for each order. This process was not only inefficient but also prone to human error, leading to potential mistakes in the greeting cards and delays in order fulfillment.

As the company grew and order volumes increased, it became evident that the manual card creation process was not sustainable and could hinder their ability to scale their business effectively.

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Solution

To address these challenges, we developed a custom web application that streamlines the greeting card creation and printing process. The key features of the solution include:

1. BigCommerce integration: The web app seamlessly integrates with Austin City Gift Baskets'es BigCommerce platform, automatically pulling relevant order data, including customer-provided greeting text, order numbers, and shipping details.
2. Intuitive user interface: The app provides an easy-to-use interface that allows staff to browse through orders, view essential information, and select which cards to print.
3. Sorting and filtering: To help staff quickly find specific orders, the app includes sorting and filtering options based on criteria such as order date, customer name, or order status.
4. Bulk printing: The app enables staff to select multiple orders and print the corresponding greeting cards in a single batch, significantly reducing the time spent on the printing process.
5. Customizable templates: The solution allows Austin City Gift Baskets to create and manage custom card templates, ensuring that the greeting cards align with their branding and design preferences.

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Results

The implementation of the custom web app has greatly improved Austin City Gift Baskets'es greeting card creation and printing process, resulting in numerous benefits:

1. Increased efficiency: By automating the data transfer from BigCommerce and providing a streamlined interface for card creation, the app has significantly reduced the time and effort required to produce personalized greeting cards.
2. Reduced errors: The elimination of manual data entry has minimized the risk of human error, ensuring that greeting cards accurately reflect customer-provided text and order details.
3. Faster order fulfillment: With the ability to print cards quickly and in bulk, Austin City Gift Baskets can now process orders more efficiently, leading to faster shipping times and improved customer satisfaction.
4. Scalability: The app is designed to handle a growing number of orders, enabling Austin City Gift Baskets to scale their business without being hindered by manual card creation processes.

Conclusion

By collaborating with our team, Austin City Gift Baskets has successfully optimized its greeting card creation and printing process. The custom web app, which integrates seamlessly with their BigCommerce platform, has empowered the company to streamline their operations, reduce errors, and enhance the overall customer experience. With this solution in place, Austin City Gift Baskets is well-equipped to handle increased order volumes and continue growing their business while maintaining their commitment to providing thoughtful, personalized gifts to their customers.

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