Social Content Automation

Charles Nicolson
November 1, 2023

How the heck are you supposed to post every day?

All the social media gurus say you need to be posting every day…

…if not multiple times a day

Most of them don’t tell you HOW to create that much content though, so people end up pulling out their phone every day trying to come up with something

Here’s the hack we use at RightTech to create 100+ posts a month with 1-2 hours work

Create 2-3 “long form” videos (think 15-30 mins+), it could be:

1. A demonstration of you working on your side hustle

2. Crafting/assembling/packaging your product

3. A “how to” instructional video related to your niche

Next we take those and:

- chop them each up into sub 1 minute shorts

- use a transcriber tool to turn them into text for tweets

- drop the text on canva template for image posts

We used to set aside 1 day for filming + editing and would end up with 60-100 posts.

Now we outsource the editing part and an hours worth of video each month turns into 200+ pieces of content.

There’s a heap of AI tools now to help with shortcuts along the way too.

Here are a few of our favorites:


What is it?

An awesome AI Keyword engine that helps you find what topics are being searched in your niche.

Why do you need it?

Coming up with fresh topic ideas all the time can be really tough.

VidIQ takes the guesswork out of knowing what people are REALLY searching for and which topics are saturated vs which topics have high search volume and low competition.


What is it?

AI powered text to video tool.

Why do you need it?

Lumen5 is great for turning a text transcript into a visual presentation in seconds.

Upload your text, choose the template style and let their AI find relevant stock footage to add exciting visual elements to your presentation or longform video.


What is it?

Powerful video editing and transcriber tool.

Why do you need it?

To try cover everything that Descript does in a few sentences just wont do it justice.

From transcribing videos, powerful editing capabilities and cloning your own voice with their AI Descript offers a huge range of tools for you to take advantage of.

Personally we like the transcribing features to take our videos and convert them into blogs, slice them up as tweets or text to go with an Instagram reel.


What is it?

Turning long form video into bite sized shorts.

Why do you need it?

It can take hours to go through your long form videos and find interesting short clips to chop out for TikTok, Reels and YouTube Shorts.

Opus Clip uses AI to automatically find these clips for you and even better gives you an engagement score on how well it thinks the clip will perform.

To take it a step further Opus Clip also automatically captions your shorts for you in one of several styles you can choose and adjust.

What is it?

Post once, have it distributed everywhere.

Why do you need it?

Posting content to all your different channels is really time consuming.

With Repurpose you post once and let their system distribute that content across all your social channels automatically.

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We are constantly analyzing new tools to speed up social media content creation. Check back in the future to find out the latest trends.